Work

exploded-view scroll-scrubbed hero

A 300-piece titanium series that sells on its movement, so the page had to show the movement. The hero is an exploded assembly scrubbed frame by frame on canvas as you scroll, not a video element, so it stays sharp at any width.

spec-sheet product grid, cart + mock checkout, subscription tiers

Roast date printed on every bag was the whole promise, so the product grid reads like a spec sheet instead of a mood board. Full cart, mock checkout, subscription tiers. The only one of the five carrying real photography in every section.

one cinematic autoplay film loop carries the page

Nine rooms on a Ligurian cliff. One autoplay film carries the whole page, so the loop could not show a seam: the same frame fed in as first and last, a boat timed to exit and re-enter at the reset, structural similarity between the two ends measured at 0.9696.

a real 13-week cash forecast as the page centerpiece, zero imagery

A fractional CFO selling forecasting, not bookkeeping. Zero imagery was a rule from the first line of the brief, so the centerpiece is a real 13-week cash forecast you can actually read. Every other element has to earn its space against that table.

type-led broadsheet with three real articles and zero images

A Tbilisi food guide with three full articles and no photographs at all. Type does all the work: broadsheet grid, real hierarchy, enough contrast to carry a long read. A copy critic caught a budget breakdown whose math did not add up before it shipped.